About the author

Julie Berthoud-Jury, PhD, is a fundraising consultant at Schomerus in Zurich, Switzerland, with a Diploma in Fundraising from Adrian Sargeant's AFP coursework. Julie is passionate about helping organisations use philanthropy to power growth and influence community change, and a firm believer in donor love. Previously, she worked as a major gift officer at Médecins Sans Frontières/Doctors without Borders Switzerland, and at the American Red Cross. As a committee member of AFP Global and SwissFundraisingDay, Julie loves to be surrounded by people who are passionate about their work and who think outside of the box.